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Residential Real Estate Developers in Noida

Rudra Channel Partner Policy 2015-16

Objective: The objective of this policy is to define the Procedure and Terms & Conditions for appointment of Channel Partner in New Delhi & NCR of India.

Scope: It encompasses all interaction & transaction carried out with Channel Partners of Rudra Family on Business Development from appointment, performance evaluation, retention and separation.

Responsibility: President and Sales Team Leaders will be responsible for implementing this procedure


  • Identifying Need of appointing Channel Partner will be a part of overall Rudra Marketing Plan for a particular project.
  • Geographical location of Channel Partner and his area of operation will be important factors for appointment in that area.
  • Expression of Interest – cum – Evaluation form by Prospect to become Channel Partner is must with the submission of duly filled
    Form herewith annexed as M&S Format – 1, along with profile and credentials supporting wherever required.
  • The documents with Expression of Interest – cum – Evaluation form of Channel Partner will be submitted by Sales Team to Respective Team Leader substantiating his meeting and discussion with prospect on policy laid with various terms & conditions as per M&S Format – 2 which will then become basic Memorandum of Understanding (MOU) with the nominated channel partner. This will enable Channel Partner to start operations in promoting and sourcing the business in his network with Rudra Sales Team Marketing & Promotion support.
  • The duly signed MOU on finalization will lead to the formal agreement as per M&S Format – 3. This will form the basis of enrolment of Channel Partner in Rudra Family and make him eligible for Reward Structure in line with MOU.
  • All Business Volume in terms of inventory of various projects assigned to Channel Partner and related Discount structure will be informed to Channel Partners on Month to Month basis.
  • Discounts to prospective Investors / Flat Owners announced from time to time & Channel Commissions for Channel Partners will be treated under two different heads. At No point of time they will be merged or considered as one for appropriation.
  • Quarterly Bill of Reward will be submitted as per M&S Format – 4 in line with the Agreement.
  • Performance Review will be done at the end of every Quarter at the time of submission of Quarterly Reward Bill for fixing business volume for next quarter. All renewals on the future arrangements will be fixed for equal period or more based on transparency exchanged and volume generated with smooth and quality transactions.
  • Marketing & Sales Support to all Channel Partners will be provided by Rudra Group based on the business volume projected & achieved every quarter.
  • Disbursement of Reward will be done as per terms agreed in MOU followed by the Agreement. However general terms are as under:
    On execution of the BBA     : 50% of Total Commission Payable
    On Receipt of 40% of Cost : 50% of Total Commission Payable

    BBA shall be executed on receipt of 20% payment with applicable Service Tax.
  • Part release of reward up to the limit of 50% of eligibility during the course of quarter is permissible only when commitment of Sales & Payment is honoured for rest of period.
  • Channel Partner can appoint Sub-Brokers under him with clear & transparent sharing of Reward System defined in separate MOU and is available in Company's records. Disbursement of Reward can be done by Company arrangements done initially and informed in time.